How'd we get here?!

The opportunity to open a storefront for Good Ass Hair Day came our way in June 2025, and we haven’t looked back since. A physical space was always a fun idea in the back of my mind, but it never went much further than that.

After GAHD’s initial success (and plenty of changes along the way), we found our rhythm and realized that a brick-and-mortar approach just made sense. The best part? We weren’t even looking. The perfect spot, The Eclective, practically fell into our laps.

Now, at 403 Water Street, you’ll find our 2,300 sq. ft. creative clubhouse, a place to host, educate, and inspire anyone who walks through the doors.

Katelynn Taylor, Owner

The Story So Far

2020 – Oct 2022
Katelynn grows her TikTok following past 100k with hair + makeup content, ending each video with "Have a Good Ass Day!"
Nov 2022 – Jan 2023
The first dry shampoo formula came to life. 400 bottles were hand-filled in the basement (yes, literally).
February 23, 2023
GAHD officially launches. The Etsy shop goes live. All 400 bottles sell out in one week. The basement becomes a production line overnight.
September 2023
GAHD moves production into a rented shed in Eau Claire. TikTok Shop explodes! Selling 500 bottles every single day for the next seven months.
September 2024
GAHD moves into 2406 Ridge Rd, its first real production home.
June 2025
A major milestone: the lease is signed for 403 Water Street. The future and official storefront of Good Ass Hair Day, designed to bring the brand to life in person and create a space for community, creativity, and connection.
October 23, 2025
Ribbon Cutting at The Eclective, the official GAHD storefront, styling studio, and mercantile, marking a new chapter for the brand.

Wanna Chat?